How Long Does Instagram Verification Take and How Much It Costs
Instagram verification has always been a badge of authenticity and credibility, and with Meta's recent updates, there are now two distinct paths to obtaining it. Understanding these processes and what Instagram requires is crucial to increasing your chances of success.
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How Long Does Instagram Verification Take?
For traditional verification (notability-based), Instagram usually sends a notification about your application's result within 30 days. Many users, however, receive an answer in less than a week. If your application is denied, you must wait 30 days before submitting a new one, as multiple applications within the same period will be automatically rejected.
For Meta Verified, the identity review process after submitting your documents typically takes up to 3 business days.
It's important to note that there's no way to speed up the traditional verification process. The focus should be on ensuring your application meets all criteria to be approved on the first attempt.
Official Instagram Updates on Verification
Instagram (Meta) introduced Meta Verified, a paid subscription service that offers a new way to get the verified badge, in addition to traditional notability-based verification.
The two paths to verification are:
- Traditional Verification (Notability-Based):
Authentic: Represents a real person, registered business, or entity.
Unique: Only one account per person/business can be verified (with exceptions for language-specific accounts).
Complete: The account must be public, have a bio, profile picture, and be active.
Notable: Represents a well-known and highly searched person, brand, or entity. Instagram reviews accounts featured in multiple reliable news sources (not considering paid or sponsored content). - Meta Verified (Paid Subscription):
This is a paid subscription package, primarily for creators and businesses.
Eligibility Requirements (for Creators):
Must be 18 years or older.
Must be located in a region where Meta Verified is available.
Must have a public or private profile associated with your full name, following naming standards, and a profile picture that includes your face.
Must meet minimum activity requirements, such as previous posting history.
Must provide a government-issued ID that matches the name and photo on the profile.
Must have two-factor authentication enabled on the profile.
Meta Verified Benefits:
Verified badge.
Proactive impersonation protection (proactive monitoring).
Direct account support with a real person for common issues.
Exclusive features (like stickers on Stories and Reels, and Stars on Facebook for creators).
How Much Does Instagram Verification Cost (Meta Verified)?
The cost of Meta Verified varies slightly depending on the platform and region:
- For creators in the United States, the cost is approximately $14.99 USD per month if subscribed via mobile app (iOS/Android) and about $11.99 USD per month if subscribed via the web.
- For businesses, Meta Verified is also being expanded with prices that may vary, for example, from $21.99 to $27.99 USD per month per business asset (Instagram Business account, Facebook Page, or WhatsApp phone number) depending on the platform (desktop or mobile) and plan.
It's important to note that the Meta Verified subscription is monthly, and the verified badge remains active as long as the subscription is active. If you stop paying, the badge will be removed.
Tips to Improve Your Chances of Verification
Regardless of the chosen path, some practices can help:
- Authenticity: Ensure your account represents a real person, registered business, or entity.
- Complete Profile: Have a detailed bio, a clear profile picture, and ensure your account is public.
- Notability: If seeking traditional verification, aim to be featured in multiple reliable news sources.
- Activity: Keep your account active with regular posts and engagement.
By understanding Instagram's latest updates and preparing your account accordingly, you can significantly increase your chances of getting that coveted verified badge.
Frequently Asked Questions (FAQ) about Instagram Verification
1. What's the difference between traditional verification and Meta Verified?
Traditional verification is free and based on the notability and authenticity of public figures, celebrities, or global brands. Meta Verified is a paid subscription service that offers the verified badge, along with other benefits like impersonation protection and direct support.
2. Can I get verified for free on Instagram?
Yes, traditional verification (notability-based) is still free. However, it requires the account to represent a notable and widely recognized public figure, celebrity, or brand.
3. What happens if my verification request is denied?
If your request for traditional verification is denied, you'll need to wait 30 days to submit a new application. For Meta Verified, you can try to resolve any issues with your documents or requirements and attempt the subscription again.
4. Does Meta Verified guarantee my account will never be disabled?
No, Meta Verified offers proactive impersonation protection and access to support, but it does not guarantee that your account won't be disabled if it violates Instagram's community guidelines.
5. Can I get Meta Verified for my business account?
Yes, Meta Verified is being expanded to businesses, offering a set of benefits for business profiles on Instagram and Facebook.
6. If I pay for Meta Verified, do I still need to meet notability criteria?
No, the requirements for Meta Verified are different from traditional verification. For Meta Verified, you need to meet criteria such as being over 18, submitting a government ID, having a profile picture with your face, and maintaining a minimum activity history. Notability is not a criterion for Meta Verified.